Pinterest is one of the best things to ever happen for Beginner, actually, all Bloggers. I’m not sure how long it will be like this, but for now, Pinterest can send a whole lot of Traffic to even the newest of blogs. So let’s make sure we use it to our advantage with these 6 Tips to Boost the Pinterest Traffic to Your Blog.
** Pinterest Update: My Pinterest Pins currently get over 2 Million Monthly Views. Woo hoo! But as much as I would like to take all the credit, I have to attribute a lot of that success to Carlys Pinteresting Strategies Course. For only $32, you get some serious Pinterest insight that I honestly have not seen anywhere else! I highly recommend you download it, if you’re serious about increasing traffic from Pinterest.
Check it out here, Pinteresting Strategies Ebook.
Implementing a Pinterest marketing strategy wasn’t something I initially thought of when I first started out blogging – actually there were a lot of things I didn’t think of – but now it’s a huge part of how I generate traffic to my site.
These 6 Tips form the basis of my entire Pinterest strategy.
1. Make More than one Pinnable Image for Each Blog Post
I recommend making at least THREE images per blog post if you are just starting your blog. The reason for this is that you can triple the number of images you share on Pinterest and this means trippling the amount of traffic potential to your blog.
Think About it – If you have 10 Posts on your Blog and only did ONE Pin Image for Each one, you would only have TEN Images to Share. If you make THREE Pins per Post, you now have THIRTY Pin Worthy Images to Share.
You don’t want to over saturate your Blog Post with large Pin Images, because let’s be honest, they are there for us not our Readers. The solution to this is to HIDE your Pins in your post. They will be there when you share them and they will all still lead back to your post from Pinterest, you just won’t be able to see them. You can learn how to do this here.
I created THREE Pins for this post which I share on Pinterest. All three lead back to this page. The first you can see but the other two are only visible when you pin this page.
2. Design your Pinterest Pin to be Clickable NOT just Pinnable
This actually took me while to understand the difference between Pins that got pinned a lot vs pis that got me a ton of click throughs.
I would get so excited seeing my Pin being shared 500 times overnight, but when I checked my Google Analytics only 7 people actually visited my site from that Pin. It’s depressing!
It might be stroking my Ego having that Pin dashing around the internet, but it isn’t putting any money in my pocket.
Creating a Pinnable image is not our goal. Our goal is to create CLICKABLE Pins.
3. Pin Consistently
When you start out, accept that you will begin pinning A LOT. This can feel a bit like throwing a stone into the Ocean. You can’t see the purpose of it. And it doesn’t matter whether you pin your own content or other peoples content. This early spurt of Pinning does three things:
1. Fulls your Boards with Your niche relevant content
2. Build you a set of analytics where you can see good and bad times to pin.
3. Gets your Pinterest Profile circulating on Pinterest
DO BOTH: Schedule Pins and Manually Pin
Individual Pinning Strategies are a thing of controversy. Things start to get muddy when you try and figure out HOW you should be pinning.
Some bloggers choose to schedule their pins through a program like Tailwind or Boardbooster. Others choose to manually pin only.
And many, including me, choose to do both.
Every Day I schedule 50 Pins and I Manually Pin 50 pins a day.
I do both because I don’t like to rely on on just one thing. EVER. It’s not good for business. So, I choose to pin manually (using this Pinterest Strategy) AND I schedule pins through both Tailwind and Boardbooster. Yup. Both. And I’ll explain why.
I believe that Pinterest knows the difference between scheduled pins and manual pins. I always notice an increase in my traffic when I pin manually – especially during high traffic times. I get this report from my Boardbooster account which shows top pinning traffic times for the past 7000 pins and then I simply pin my 50 Pins manually over these time slots.
I’m not saying you need to get both these pinning tools, because you can totally have a Pinning strategy without them, but I feel it is worth using both scheduling tools because of the time it saves me everyday and gives me access to a feature I really love – Tribes! Plus it’s like having my own personal pinning assistant. Two of them.
4. Join Group Boards and Tribes Like it’s Your Job!
If you’ve been blogging for more than 5 minutes then I’m sure you know about Pinterest Boards and have started to hear the whisper about Tribes.
Basically, by being a member of the Group Board or Tribe, you get access to its followers. You can get thousands of eyes on your Pins without having a large following yourself. The only issue is that you have to find them and request to join them.
Tribes work a lot like Group Boards except that their whole purpose is to help Bloggers share other Bloggers Content on Pinterest. Oh Hell yeah!
And most of them offer immediate acceptance into the Tribe. No waiting around or requesting to join. You can instantly start Pinning and getting eyeballs on those Clickable Pins.
PLUS … and this is a big plus I think …. So far Tribes require manually pinning. Tribe member aka other Bloggers need to manually pin your pin from the Tribe to their Boards. I think this has serious Pinterest juice. I see a big spike in Pinterest traffic whenever I pin to tribes. I also have a sneaky suspicion that Pinterest recognizes your pins more if other people pin them for you rather than you pinning your own pins all the time.
5. Use Keywords in your Pin Descriptions & Alt Tags
I’m going to really go against the trend on this one and say that I am not a big fan of spamming your Pin description or Alt image with tons of keywords and hashtags. The reason for this is that we want Real People to click on our pins. Actually click on them and go to our website! Use you Pin description to get them to do this.
Yes, include your main keyword that you want to be found for and then tell them why they should check it out right now.
I’ve heard it said that you should write your Pin descriptions like your are a raving fan of the post. I really like this. Start taking note of some pin descriptions that compel you to click!!!
–>> For an excellent tutorial on keyword research and choosing keywords for your posts, take a look at Lenas Traffic Transformation strategies. These are the exact strategies she used to take her site from 17K to 400K monthly visitors in only 10 months. I have implemented only 5 of her 21 traffic boosting strategies over the past 4 months (I’m slowly working my way through them) and I’ve already seen a 30% increase in the traffic going to my most monetized posts.
6. Finally, Invest in some GOOD Pinterest Training
I have spent a lot of money on learning about Blogging over the past year. And I consider most of it wasted. Which sucks a bit.
Too many Bloggers are throwing together a really crappy blogging course full of hoo haa and then marketing it like a Pro! I think I fell for a lot of them. I kept looking for the ‘next shiny thing’ that would sky rocket my blog to success.
But you know what? It takes work. You just don’t want to be working hard in the wrong direction.
If you don’t want to spend too much time wasting energy on the wrong stuff, then learning is vital. It’s the only way I know to speed blog growth whilst learning from other peoples successes and failures.
It’s an in the trenches Pinterest Strategy you can count on to work for the long term. Carly gives you actual, step by step, day to day things that you need to be doing on Pinterest. It’s not even that flashy (sorry, Carly) but it works! It’s the whole reason that my Pinterest Boards now reach 2.4 million viewers every month. You can take a look at what it’s about here.